Pretty It Forward

Our mission is to empower people to feel confidently themselves everyday by providing simple solutions to hair and beauty routines, while directly giving back to our community. 


Proceed with Confidence. We believe confidence is beautiful and our goal is to give you the tools and knowledge you need to solve any troublesome hair or beauty problem that gets in the way of your daily confidence level. 

We got your back. You are not alone in this journey. Our team and the community we embrace are here to support, give advice and cheer you on!  

Pretty It Forward. We value supporting our community. We commit to giving back directly to those who need some beautiful love. With each product we sell we pay it forward and donate directly to a those in need of financial support as they go through difficult times in their life. 


Our current donation recipient is:

Erica Steverson is a loving wife and mother of 3 children (a freshman in college, high school sophomore and kindergartner). She has been battling cancer and receiving treatments since 2016. Very unfortunately, the cancer has returned and she now needs more aggressive treatments. The fight is just too big for their family of 5, and they need all the support they can get so Erica can receive the best treatments and results possible.  


If you would like to nominate a recipient please submit. Thank you